Research and development investment is the ‘juice’ that drives the success of highly-innovative companies. We present our research into the impacts of a reduction in investment and identify two companies, P&G and IBM, which appear to be vulnerable.
R&D spending cuts portend a decline in financial performance?
by Paul White | Feb 8, 2015 | Best Management Practices, Cultural Aspects of Innovation, Profit emphasis, R&D investment, Reviews, The role and place of R&D in innovation. | 0 comments